On February 6, 2008 Braun announced Emily Hoffman, Karima Holland, Mihira Patel and Holly Sharp of University of Michigan's Ross School of Business as the winners of "Create a Buzz for Braun," a case study competition that challenged the country's brightest business school students to create a marketing plan for its electric shaver business. The winning team impressed the judges with their clever messaging strategy and insights derived from keen observations of the competitive landscape.
Students from 14 of the country's top ranked MBA programs were eligible to enter the contest. The top three finalists presented their plans in Cincinnati on Monday, February 4, 2008 before Jim Stengel, Chief Marketing Officer for P&G, Bracken Darrell, Braun's Global President, and Jeffrey Green, Clinical Associate Professor of Marketing, New York University Stern School of Business. The winning team will split the prize money of $40,000 which can be used to help pay business school tuition.